Who am I and where did the GREEN MOON™ brand come from 🌙

2026-01-05 14:28:00

The GREEN MOON™ brand wasn't born from a single idea, a single course, or a single "moment of epiphany." It's the result of many years of experience, interests, trials, changes of direction, and consistent self-improvement – both professionally and personally.

This article is an introduction to a series of articles in which I will gradually explain what led me to create the luxury vegan cosmetics brand GREEN MOON™ and why this brand is so deeply "mine." 🤍

Writing, Words, and Communication – Before the Internet ✍️

Before the internet appeared in homes and social media became a daily occurrence, communication looked completely different. Even as a teenager, I wrote a lot – letters, long statements, thoughts, stories. 📮

This writing:

shaped the way I construct sentences ✨
taught me to be mindful of words 🖋️
developed sensitivity and imagination 📚

Contact with people from all over Poland taught me openness, curiosity about the world, and relationships that can last for years. 🤝

It was then that I first understood that communication is more than just information – it's emotion, authenticity, and story. 💬

Music, culture, stage, and creativity 🎶
Music was one of the first areas in which I learned to express myself. Creativity, lyrics, rhythm, stage – all of this shaped sensitivity and the courage to speak with my own voice. 🎤

This stage taught me:

creative work 🎨
collaboration 🤍
public speaking 🎭
distance from judgment 🌿

And – importantly – being myself without compromise.

Nature, health, and slow living – a foundation from childhood 🌲🥗
My interest in health, nature, and a conscious lifestyle didn't just suddenly emerge. It's something that has been with me since my early years. 🌿

healthy eating and curiosity about ingredients 🥑
interest in herbs, oils, and natural solutions 🌿🧴
mindfulness of body and skin 🤍
living closer to nature, at a calmer rhythm 🍃

These values have naturally become the pillars of the GREEN MOON™ brand – not as a trend, but as a way of life. ✨

Photography, Image, and Aesthetics 📷
Photography was the next important step – from nature and detail, through portraiture, to fashion. It was image that taught me:

looking at detail 🔍
working with color and light ☀️
building mood and emotion 🌙
premium aesthetics ✨

Today, visual consistency is one of GREEN MOON™'s hallmarks – because for this brand, it's not just the "what" that counts, but also the "how." 🤍

Graphics, Marketing, and Strategy 💻
From photography, I naturally transitioned into graphics and marketing. Step by step – from self-study, through courses, to real-world work in various industries 📈

This experience taught me:

strategic thinking 🧠
communication planning 🗓️
working with a brand long-term 🌿
combining aesthetics with business ✨

Job changes weren't a coincidence – they were a conscious process of gathering experiences that I now fully utilize. 🤍

Decision moment: my own brand 🌙✨
After years of working for other brands, the moment came when I knew one thing:

I wanted to create something of my own – from start to finish, on my own terms.

This is how the GREEN MOON™ brand was created – created by me alone:

from the concept and names ✍️
through the visual identity 🎨
photographs, graphics, content 📷
the online store, logistics, communication 📦
all the way to working with ambassadors 🤝

This is a brand that combines all my experiences – and that is its greatest strength. 🌿

Why am I telling this story? 🤍
Because GREEN MOON™ is not "just another cosmetics store." It is a brand that was created through years of work, research, and determination ✨

In subsequent articles, I will:

expand on each of these threads 📌
show the behind-the-scenes story of how the brand was created 🌙
talk about the values, aesthetics, and decisions 🌿

If you want to get to know GREEN MOON™ better – stay tuned. 🤍✨

Author:Joanna Kiczka